Consulting Services

Knowledge Institute offers over half of century of expertise in influencing small to medium enterprise (SME) business development and business-to-business transactions as consultants, authors, publishers, educators, communication specialists, business development strategists and media personalities as validated by myriad SME industry testimonials and awards.

As specialists in entrepreneurial education and consulting, we assist government, public and private sector clients in advancing awareness, access and use of SME offerings. Differentiating from other approaches, Knowledge Institute business development strategies utilize multiple marketing channels, mediums and messaging techniques to provide clients with prequalified referrals from a range of trusted industry sources.

Professional services include integrated Strategic Marketing Campaigns and Customized Professional Services,

STRATEGIC MARKETING CAMPAIGNS

Creating unique and successful multi-channel, multimedia business development strategies that encompass:

Edutorial™ Content - Building upon your organization's existing marketing strategies and communication venues, the Knowledge Institute researches and develops educationally-focused messaging tailored specifically to influencing SME audience behavior and purchasing practices.

Referred to as an Edutorial and pioneered by the Knowledge Institute, this integrated campaign messaging strategy is similar to the Idiot's Guide book series in that it utilizes a systematic and proven learning methodology to effectively promote awareness, access and use of your product and service offerings. Messaging is designed and published in multiple platforms (print, web, audio and video) and distributed through multiple trusted SME communication channels.

Multi-Channel Edutorial Placement - By leveraging established relationships in government, public and private SME networks, Knowledge Institute launches educationally-focused messaging in multiple SME influence leader networks, educational venues, leading SME web properties and media product placements, such as:

• Leading SME Web Communities including 50 state-based, Washington, DC and Puerto Rico SME resource communities through the Business Utility Zone Gateway; IBM and The World Bank's SMEToolKit resource portal serving women and minority-owned SMEs nationally and globally, The Wall Street Journal Small Business Portal Toolkit and Veterans, Women and Youth-focused SME resource communities as applicable.
• B2B Influence Leader Networks including Chambers of Commerce, Trade Associations, Academic Institutions, Attorneys, Bankers, Consultants and business networking groups.
• Government and Public SME Educational Venues such as U.S. Small Business Administration (SBA) technical assistance agencies under Small Business Development Centers (SBDC), SCORE Counselors to America's Small Business, Women's Business Centers (WBC) and Office of Veterans in Business Development (OVBD); IRS Small Business & Self-Employed Division; and 33,000 SME business development counselor networks.
• Social Media with established blogs, Twitter, Linkedin, Facebook, AskBUZ, Tell-A-Friend, podcasts, webinars and eNewsletters
• Media Placements leveraging expert relationships with journalists for print, web, radio, television and related SME news mediums on a local, national and global scale
• SME Events including trade shows, workshops, conferences, legislative committees, seminars, counseling venues and entrepreneurial resource fairs

Campaign Reporting

Knowledge Institute provides strategic marketing campaign performance reporting on a monthly basis relative to multiple channels and multiple media placements.

View Knowledge Institute Media Kit or Contact Us to discuss your business objectives and interests.

CUSTOMIZED PROFESSIONAL SERVICES

Custom professional consulting services are available for clients seeking to advance SME business objectives as follows: