Educational Initiatives
Education is 80% or more of the selling process. Businesses cannot purchase goods and services if they don't know they exist, how they work, or why they should care. Yet, today there are many goods and services that offer significant operational efficiencies, competitive advantages and cost-savings. The problem is that most prospects simply don't know who to ask what or when.
The Knowledge Institute overcomes these communication problems and creates new marketing opportunities by developing effective educationally-focused content and multimedia, multiplatform strategic marketing campaigns. Through building awareness and knowledge, these campaigns effectively assist individuals in discovering productivity-enhancing solutions and making informed purchasing decisions.
Select from the following to learn more and contact us to discuss your needs and interests.
Knowledge Institute Edutorials™ represent a new approach to Strategic Marketing that leverages multiple trusted SME communication channels and multimedia platforms to educate prospects about business-to-business services. Similar to the Idiot's Guide To™ Series, an Edutorial uses a standardized framework to promote awareness, access and effective use of certain products and services. >> Learn more
For clients seeking specialized SME knowledge, marketing and public relations talent, Knowledge Institute offers a broad range of professional services in content development, publishing and hosting, as well as provides customized training videos, podcasts, blogs, webinars, seminars, expert testimony, interviews and related public speaking services. For example,
Management Learning Video Series - Offering timely, contemporary insights on entrepreneurial and business development issues to drive entrepreneurial growth and increase business activity. >> Learn more
Podcasts - Engaging prospects in developing informative dialogue around specific entrepreneurial programs, products and services, as well as compelling testimony. >> Learn more
Blogs - Creating and maintaining educational content to stimulate niche-specific business development activities. >> Learn more
Certificate Programs - Authoring specialized entrepreneurial training and certificate programs for global business development and growth. >> Learn more
By linking to established Knowledge Institute educational content, government, public and private sector clients are collectively driving a new breed of successful entrepreneurs and a new crop of long-term, satisfied clientele.
Career Development - Drive customer expansion and competitiveness with interactive career development techniques that build a skilled and talented workforce. >> Learn more
10-Step Venture Development - Leveraging online, interactive curriculum to assist existing and prospective business customers with starting, growing and succeeding in business. >> Learn more
Business Solutions - Educate entrepreneurs about a wide range of contemporary business technologies, products and services to drive informed purchasing decisions, operational efficiencies and long-term profitability. >> Learn more
Business Tips & Tools - Use articles, white papers, business forms and templates to add value to business-to-business relationships and expand entrepreneurial activities. >> Learn more
Create or co-brand educationally-focused training publications to add value, expand and support customer relationships and entrepreneurial vitality.
10-Step Guide to Launching a New Business - Use a step-by-step small business training and mentoring guide for evaluating your business idea, connecting with a business mentor, preparing a business plan framework and launching your very own new business venture.
Workforce Development Guide - Utilize an individual career development guide titled Who Am I? to support the creation and growth of a skilled and talented workforce. >> Learn more
Business Planning Guide - Assist entrepreneurial creation, growth and sustainability using an established business planning and financial proposal outline. >> Learn more
Management Training Series - Select one, several or use all 12 management training workbook topics as a comprehensive Strategic Management Learning System (SMLS) that offers step-by-step instructions, real world case studies, custom business systems and more to build core business management systems.
Managing Business Growth - Use a comprehensive Strategic Knowledge Management System (SMLS) to integrate individual business systems from accounting to marketing into one comprehensive system for making informed, knowledgeable and timely management decisions.
Managing Business Lifecycles - Develop the skills you need when you need them from business startup to growth through succession planning with Panic, People and Process: The entrepreneurial trilogy guide.
Training the Management Trainer - Become a certified business management training expert utilizing a comprehensive training guide focused on After Business Planning: Supporting Client Success. Materials provide group workshop or 1-on-1 coaching instructions for teaching 12 core business management disciplines. System includes 12 plug-and-play lessons, worksheets, presentation materials, supporting references and client/student workbooks.
As experts in facilitating collaboration between government, public and private sector industry leaders, Knowledge Institute has created over 100 online educationally-focused resource communities to serve entrepreneurial, workforce and community development initiatives at local, regional and national levels. In addition, niche resource networks have included serving internship initiatives; women, veterans and minority entrepreneurial development; and self-employment for disabled individuals. Visit the Business Utility Zone Gateway as a representative example.
As renowned industry personalities, Knowledge Institute provides keynote address, media interviews, legislative testimony, business seminars, and related public speaking services to expand entrepreneurial knowledge and activity and advance client business objectives.